Welcome to
The Toy Store of the Sea

 

At Baleària, we believe that the magic of Christmas is also in caring for the environment. 

We want to raise awareness among the little ones about the importance of caring for the sea and protecting marine species.

From Baleària, we encourage you to gift sustainable toys and sail towards a more sustainable world.

This Christmas, gift the toys that the sea would ask for.

 

 

 

Welcome to
The Toy Store of the Sea

 

At Baleària, we believe that the magic of Christmas is also in caring for the environment. 

We want to raise awareness among the little ones about the importance of caring for the sea and protecting marine species.

From Baleària, we encourage you to gift sustainable toys and sail towards a more sustainable world.

This Christmas, gift the toys that the sea would ask for.

 

 

Collaborating Brands

Oli&Carol Toys and natural rubber teethers ideal for early childhood with super cool designs. With this toy, you will help care for marine species. Trigonos Wooden and educational children's toys to learn while having fun while taking care of the planet. Sail towards a more sustainable world with this cork boat. Cayro Test your intellect with fun games ideal for playing in groups. With this toy made from recycled materials, you'll make sure the planet wins the game.

 

 

Our First AI-Generated Advertisement

Did you enjoy the advertisement for The Toy Store of the Sea? We hope you did because, in addition to being the centerpiece of Baleària's Christmas campaign, it is the first advertisement generated by artificial intelligence in our history.

This milestone, apart from being at the forefront in terms of creativity and advertising, aligns with innovation, one of the core values at Baleària.

In this case, artificial intelligence has generated the actors, the environment, and the atmosphere depicted in the advertisement, creating a festive atmosphere on a set that simulates the deck of one of our ships.

This campaign combines Baleària's two core values, innovation through artificial intelligence, and sustainability through toys.