Samantha Hartmann, Head of Loyalty: ‘Baleària Club now has more than 865,000 members’

 

Born and bred in Oviedo, Samantha Hartmann has grown alongside Baleària over the past 25 years.

 

She began in the Call Centre and is now Head of Loyalty within the Ecommerce team, where she is responsible for leading the growth of Baleària Club, among other duties. Today, we get to know her a little better.

Q. After more than two decades at Baleària, how have you experienced the company's evolution, both professionally and personally?

A. Baleària has successfully adapted to technological changes and new market demands, constantly innovating. We have gone from being a family business to becoming one big family, where professional growth goes hand in hand with personal development. Continuous training and a focus on innovation are pillars that have enabled every employee to feel ready to face new challenges.

 

 

Q. You have worked in different areas before becoming Head of Loyalty. What ultimately led you to Ecommerce?

A. My journey at Baleària has been one of constant learning and growth. I started in the Call Centre, where I gained first-hand insight into our customers' needs and helped launch online sales. I later moved into Marketing, working on tasks related to the website, Revenue and SEO, among others. I eventually found my place in Ecommerce, where we focus on online sales, content management and email marketing, helping us build lasting relationships with our customers.

 

 

Q. How do you rate the evolution of Baleària Club?
A. Very positively, as Baleària Club now has more than 865,000 members. That said, we are working to improve and adapt the Club to different territories, such as North Africa, Algeria and the Caribbean.