Somos mar · Baleària

Titulo Somos mar EN

This summer, relive that love in the Balearic Islands
Second phase of Baleària's advertising campaign for summer 2024

Under this claim, we aim to recognize the most personal and nostalgic insights of everyday life, but linked to summer, that remind us of those summer loves we have all experienced at some point.

That cove, that beach bar, that sunset, or that trip with friends… we all have a summer love and Baleària wants you to relive it.

somos mar - terracita EN

Spot 'Terracita'

You walk down a street in your neighborhood and there they are, those tables waiting in the sun, ready for you to sit down and enjoy the best company. Sunglasses, friends, and laughter, how we long for terrace time!

And it’s because… it smells like summer. It smells like the sea.

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somos mar - hawaiana EN

Spot 'Hawaiana'

And suddenly I realize that summer is getting closer. I'm in front of my wardrobe looking for what to wear... and there it is.

My beloved Hawaiian shirt. I can't wait to put it on!

And it's because... it smells like summer. It smells like the sea.

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somos mar - rayito EN

Spot 'Rayito'

And so, just like that, you realize the light is different, something has changed, the day lengthens... and summer is getting closer. It smells like summer, it smells like the sea.

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